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Main Interests - Listening

  • Updated

Index:

  1. Users
  2. Posts

 

Check out the main interests of users and publications in your search.

 

Main Interests is a chart that displays interests and the frequency with which they appear in the results of your search. This way, you can identify what users talking about your brand are seeking and caring about.

The functionality can be found in the sidebar under Discoveries - WHO Is Talking:

You can choose to view the interest chart based on one of two categories as they were classified: Users or Publications. 

 

Users

Here, the interests that users have been classified into will appear. Clicking on one of the circles will bring up a card:

1. Zoom into the interest

 Shows publications and information related to the selected interest.

2. Zoom into the profile

Opens the Influencer Dossier with data about the user linked to the selected interest. 

 

Publication

Here, the displayed interests will be those classified by publications. For example, a user may make various posts with different interests; here, you will have a chart that takes these individual classifications into account. 

In this format, instead of a card appearing when you click on the interest, you analyze the publications directly in Zoom. 

Note: you can also, in the respective order of the icons below, download the chart image, export the report, or reload the chart with the original filter settings. The icons can be found in the top right corner of the chart.

 

For more information, visit the discussion on the subject at our community or videos on our channel. 😃

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