AAA Influence Ranking - Listening

Index:

1. How it works
2. How is the AAA Ranking calculated? 

Learn about the criteria for identifying users who Reach, Attract, and have Affinity with your brand.

The AAA Influence Ranking is a proprietary score from STILINGUE that indicates the relevance of users with influencer potential according to the parameters defined in the Search Configuration.

When accessing the chart through the sidebar in the Discoveries - WHO is Talking area, you can quickly view the main profiles and pages that impacted your search. 

How it works

1. Information Card

Hover over each area of the chart to view an information card with more detailed data about the user. 

2. Talking about THEMES

By selecting this option, in addition to Interest categories, the chart will also cross-reference data considering the Themes configured in your search. 

3. Channels

Select a specific channel to view, or General to choose all. 

How is the AAA Ranking calculated? 

The AAA Ranking is calculated based on three criteria: Attractiveness, Affinity, and Reach. Understand how we calculate each of these points: 

Attractiveness

We assess the activity of each user through the engagement of their followers with the posts they publish. From 10 actions (likes and/or shares) on a post, it is considered viral and enters the calculation to earn points in Attractiveness. 

Affinity

Among the posts detected as viral, we observe the diversity of terms configured in your search. The higher the incidence of terms among viral posts and the search, the greater the user's Affinity with the selected search. 

Reach

To determine Reach, we take a weighted average of the impact potential of these viral posts for each user, based on the number of followers.

Overall score

For the calculation of the influencer's overall score, a geometric mean is taken between the values of Attractiveness, Affinity, and Reach. Thus, assuming an influencer has the following metrics: Attractiveness = 10, Affinity = 20, Reach = 30, their score would be calculated as follows: cubic root of (10 x 20 x 30) = 18.17 points. 

The chart reading can be summarized as follows:

• The larger the ball, the greater the Reach of the influencer.

• The higher the ball is positioned vertically, the greater the Attractiveness.

• The further to the right the ball is, the greater the Affinity with my research.

At the bottom of the page, you can see the influencers in a descending list of the AAA Ranking. 

Click on each of their names to view a Dossier with more details. 

Tip: in the search field (top right corner of the screenshot), use the username (@ the user) to find them. The ranking lists the top 100 influencers. If a user doesn't appear, they may not have met the requirements to be among the top 100. 

With STILINGUE, influencers can be evaluated based on each of the three criteria separately. This way, you have more foundation for choosing the best influencers for your brand's objectives.

For more information, visit the discussion on the subject at our community or videos on our channel. 😃