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Terms over time - Listening

  • Updated

Index:

  1. How it works
  2. What is the difference between Quantitative and normalized?
  3. How can I export the chart?

 

Analyze the key terms in your search displayed over a period of time

The Terms Over Time chart displays the volume of publications containing the most mentioned terms in your search over a period of time. Terms Over Time can be found in the Discoveries - WHAT Are They Talking About section in your left-hand sidebar menu:


How it works

Do you see those underlined words in your publication card? These are the most mentioned terms in your search. By observing how these terms behave over time, we can identify common points in publications to understand behaviors and events that may have influenced the results displayed in the analyzed period.

Note: the information contained in any chart is derived from your Search Configuration and the applied Filter. Therefore, it's always good to check your Configuration to align it with your needs.

 

For the chart display, we can assign criteria for analysis according to the numbering in the image above:

1. Quantitative/normalized

Changes the presentation of the chart. We will explore the characteristics of each model later.

2. Group by

Modifies the time distribution on the chart, which can be by day, hour, minute, week, or month.

3. Grouping data by

Organizes the results by Groups, Themes, or unclassified posts.

4. Show Top Groups/Themes

Displays data from Groups or Themes separated by Top 10, 20, 30, or all.

5. Measure by

Defines the measurement criteria for analysis, allowing you to choose between:

  • Qty. Publications;
  • Qty. Shares;
  • Qty. Comments;
  • Qty. Likes;
  • Qty. Interactions (sum of shares, comments, and likes);
  • Qty. Potential Reach (20% of the sum of followers/subscribers of the profiles and pages in this sample);
  • Qty. AAA (STILINGUE metric to measure influence on social networks);

6. Show Labels

Displays the main terms distributed in the graph.

 

What is the difference between Quantitative and normalized?

When we click to view the quantitative graph, we see the graph based on the number of posts each day/week/month (depending on how you configured your view).

When looking at a normalized graph, you see the volume of each term in the specified period or the percentage of each post represented in the total for that day. For example, take another look at the image above. Notice that the posts represented by the pink term have a thicker line compared to others, indicating that the term has a more significant volume of posts.

The graph behaves like this:

Important: If you need to view only two groups or isolate a specific theme, click on the circles at the base of the graph to determine which ones should appear in the analysis. 

 

 Zoom

Similar to various other graphs in STILINGUE, clicking on the item to be analyzed also allows you to get more details through Zoom. 

 

How can I export the chart?

At any time, the chart can be exported as a file in formats: PNG, JPEG, SVG, CSV, or XLS. Or as a complete report in PDF. Refer to the guide on Exporting and generating reports to understand this operation step by step.

 

For more information, visit the discussion on the subject at our community or videos on our channel. 😃

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