Configuration - Twitter Enterprise May 08, 2024 15:31 Updated Index: What is Terms Operator What is it? Twitter Enterprise API (or Twitter Power Track) is an exclusive post collection service that aids in your business decision-making by providing widespread brand visibility. The advantage of using this service is the ability to collect 100% of Twitter data in real-time. To begin the setup, access the Edit Search menu: After opening the Search Configuration, create a specific group to include terms related to collecting 100% on Twitter. The collection API will be activated in this group created by you. To facilitate monitoring and control of terms, it is recommended to name the group as "Twitter Enterprise" or "Twitter Power Track." A tip is to create, in addition to the specific group for Twitter Enterprise collection, another group to assist in filtering publications. It would work like this: one group has valid terms for Twitter Enterprise collection (you will see later what rules are possible when collecting publications), and the other group has negations, operators that could not be included in the first group but can prevent the inclusion of Twitter Enterprise posts in the search and filters applied by you in the Listening area. Attention! The indicated volume of descriptors in this group must be appropriate for the contracted package limit. If additional terms are added, only the first ones from the package will be considered in the collection. Note: The group referred to as Twitter Enterprise is a standard collection group in the search configuration, with the exception that after being contracted with your account success manager, the API for collection will be activated. This means that if the terms in this group are identified in publications on channels other than Twitter, the publications will also be collected there. You can use the filter in the Publication Wall to view only the Twitter Enterprise collection. Terms Terms are the keywords configured in your search monitoring. The descriptor count is done in the order of introduction, from the first descriptors to the last. Next, what is allowed for Twitter Enterprise collection is identified. 1. Simple terms “Cup”, “World Cup”, “Brazil” 2. Operator "and" (&&) The "and" operator (&&) is used between terms to combine specific words that should be collected together. “Cup&&Brazil,” “Cup&&Goal” 3. Mention Reference to a specific profile and tracking hashtags. In this case, simply write the Twitter handle after the "twitter:" operator: “twitter:neymarjr” 4. Hashtags To track hashtags, simply add them as usual, as shown in the example below: “#bomdebola” “#jogador” Note: the combination of a mention and a new term can also be used: “twitter:neymarjr&&cup” Other traditional commands such as "context:" and "exactly" will not trigger searches involving Twitter Enterprise. These terms will be considered invalid in the search, so they will not collect publications. Note: the command -exactly:@fifa is considered for Twitter Enterprise, only for classification and not for collection. It is important to remember that invalid terms will be counted within the limit of the contracted package, so only use combinations involving the operators mentioned in the previous examples to always have valid terms and bring accuracy to your research collection. Tweets and retweets (only for searches that have this type of collection activated) will be collected from the moment the term is registered to be monitored. Operator Another important feature you can use is the Twitter Enterprise operator. It classifies within a theme only the tweets collected via Twitter Enterprise. For more information, visit the discussion on the subject at our community or videos on our channel.😃 Related articles Retweet - Operator (rt:*) Technical Data & Other Definitions - STILINGUE Data Collected from Facebook - Proprietary Metrics Adding profiles to a search FAQs