Reach X Engagement Index - Facebook

Visualize the reach of your page's posts and cross-reference engagement data to gain valuable insights. Understanding the data presented by social media is a crucial component in evaluating post content and forming an editorial plan. With this in mind, STILINGUE has developed this tool to assist in post analysis.

Access the Reach X Engagement graph in the side menu, within the Publication Analysis section of Proprietary Metrics:

 

First and foremost, it's important to comprehend two concepts presented in the graph:

 

Reach

The reach presented in this graph is structured based on STILINGUE's data. The reach value available in the Overview is provided by Facebook. Here, a daily count of post reach is conducted. 

In general, reach is one of the metrics present on social media platforms that refers to the number of people who had the content of your proprietary page (or related to it) displayed on their screens. Since it considers unique users, if a post is shown to you five times, the reach of the post will only be counted once, not five times.

 

Engagement Rate

The engagement rate represents a percentage indicating how much your page has grown in relation to engagement metrics, observed through interactions such as likes, comments, and shares. 

After grasping these concepts, it's time to understand the calculation.

The engagement rate comprises:

(likes + comments x 1.5 + shares x 2) / reach x 100

Shares hold greater weight compared to other metrics mentioned above. This is because shared content has a higher likelihood of being viewed by other users of the network, thereby having a larger potential reach. The same principle applies to comments. A comment brings more possibility of being viewed, as it brings the chance for new discussions in the thread and notifies some friends on the timeline.

Attention! The graphs available within the Posts Analysis area (in the side menu of Proprietary Metrics) take into account the publication date for data calculation. This means that if a post made on the 15th receives a like the following day, i.e., the 16th, the engagement rate graph will show an increase on the 15th, the publication date.

It's important to remember that the latest 100 posts made in the last 30 days are updated by the tool (Facebook). If a post falls outside this period, it won't have updated proprietary metrics.

 

Reach x Engagement Rate Graph

 

 

1. Graph Period

Select how you want to view period information on the graph: daily, weekly, and monthly.

2. Export

Export only the graph image or choose another format just below. You can also view export fields, divided by graph criteria.

3. Refresh

Update graph information so that the most recent data is presented.

4. Export Button

Export the graph by choosing between the image and various formats.

5. Reach

How many people accessed the content of the posts made on that day (publication date).

6. Engagement Rate

Calculation that combines likes, comments, and shares to define a rate used in post performance analysis.

Note: The legend can be deactivated, displaying only the data you consider relevant at the moment. Just click on the legend criteria, it will turn gray, and the other points will be highlighted.

 

 

Zoom

You can click on any point on the graph and be redirected to Zoom. This action will enlarge the graph data, showing detailed information.

 

Table

 

1. Export

Export the content in CSV format via the table.

2. Show

You can choose to visualize between 5 to 100 data points at once.

3. Search

Search for the numbers presented on the graph using the field.

 

For more information, visit the discussion on the subject in our community or the videos on our channel. 😃