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Demographic Data - Facebook

  • Updated

Index:

  1. Demographic Data Chart 
  2. Percentage 
  3. Table 



Understand the gender and age characteristics of users who liked your Facebook page. 

Access the Proprietary Metrics area, where pages connected to the platform from various networks are available. To locate, click on the graph from the side menu:

 



Demographic Data Chart 

 

 

Before analyzing the graph criteria, it is important to determine that demographic data represents the total number of people who have seen any of the page's publications at least once (grouped by age and gender). 

The aggregated demographic data is based on various factors, including the age and gender information that users provide in their Facebook profiles. It is important to note that this number is an estimate.

Note: Demographic Data returns data collected directly from the API and refers to organic posts and Dark Posts. The API does not provide Demographic Data for Stories.



Percentage 

The percentage value shown in the graph is calculated in relation to the number of users with female gender, for example, in that age group compared to the total number of users with that gender in all age groups. Both male and female users are considered, so they represent 100% of the users.

1. Export Report 

By clicking on this category, you have the option to export only the chart image and view the export fields at the bottom, divided by age and gender. 

2. Reload card

Refresh the chart information so that the most recent data is displayed. 

3. Export button 

Here you can export the chart directly, quickly, choosing from various formats, including image and CSV. 

4. Female fans

Female users of the platform who liked the page within the analyzed filter period.

5. Female users reached 

Reach is treated as the number of unique users who accessed content created by the page. In this case, female platform users who had posts from the page owner (or about it) displayed on their screens.

6. Male fans 

Platform users, male, who liked the page within the analyzed filter period. 

7. Male users reached 

Number of unique users who accessed content created by the page. In this case, male platform users who had publications from the page owner (or about it) displayed, on their screens.

If you want to view the chart content in table format, scroll down the page to find these charts:



Table 

 

1. Export

Export the content directly from the table in CSV format. 

2. Show

You can choose to view between 5 and 100 pieces of data at once.

3. Search 

Use the field to search for the numbers presented in the chart.



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