Organic Impressions - Facebook

Find out how many people have access to your Facebook proprietary posts organically. 

In the Proprietary Metrics module, you have access to important data for your post analysis, whether it's paid or organic content. In the case of Impressions, STILINGUE makes it easy to compare the two types of publications. 

To access the "Organic Impressions" graph, use the side menu; it is located within the Post Analysis area:

 

Impressions 

The concept of impressions is related to the number of times that content from your page or about it appears on a user's screen. This number is counted as one impression. 

Note: when using the graph filter, you can locate posts that are dark posts, meaning they have had some form of boosting. This possibility exists because Organic Impressions can come from a dark post, even if it's a paid type of post. 

 

1. Chart period 

Select the period you would like to view in the chart, daily, weekly, or monthly.

2. Export

You can export the complete report (as an image) or export it in CSV format.

3. Reload card

Refresh the chart information so that the most recent data is displayed. 

4. Export button

Here you can export the chart directly, quickly, choosing from various formats, including image and CSV. 

5. Impressions 

How many times a publication appeared on the user's screen. In the case of this graph, the number is presented as "k," indicating thousands of impressions.

6. Posts 

Quantity of publications made during the period. If the graph has the "daily" date selected, it means that the number shown refers to the number of publications created on that day. 

7. Organic Impressions

Every time a post is shown to a user, an impression is counted. As it is an organic post, it means that the content was not sponsored. 

8. Viral Impressions

Within Facebook, when you like or comment on a page, your friends can see your interaction with that content (thus, it will also appear on which page this happened), without initially accessing the page. 

If someone saw a publication through a comment or like on a page, this metric is known as Viral Impression, indicating its virality. 

Important! For this rule to be considered viral, it needs to have at least 10 shares. 

9. Average Impressions 

The following calculation is presented to determine the average:

Impressions + Viral Impressions / number of posts 

Let's see how the graph displays the expanded data:

 

 

In addition to viewing the data, you can analyze the details by clicking on any point on the graph to be redirected to the Zoom:

 

 

Table 

You can also view the graph in another way through the table available at the bottom of the page:

 

 

1. Export

Export the content directly from the table in CSV format. 

2. Show

You can choose to view between 5 and 100 pieces of data at once.

3. Search 

Search for the numbers shown in the chart using this field.

 

For more information, visit the discussion on the subject at our community or videos on our channel. 😃