Context and Groups – Blip | Blip Help

Index:

What are

Learn how to start the Search Configuration in War-Room STILINGUE and ensure the collection of posts for your monitoring.

When you begin a new search using War-Room STILINGUE, the first step in the configuration is to optimize the collection based on the terms entered in the Context and Groups. Understand the difference between these fields and how they will be handled in your dashboard.

Custom Services: need assistance in creating your search or require consultancy? We can assist you! Our team of experts is ready to assist you. Contact your STILINGUE account manager to gain access to this and several other services.

Access the Configuration area from the side menu or the card - for more details, see the Create/Edit Research guide that is part of the Help Center. When opening the page, you can expand or hide the sections that correspond to each step of the Search Configuration:

Next, you can include specific terms within the Context. Think of the Context as a line that divides what is part of your research objective and what is not.

The Context is not responsible for collecting publications, but for making associations of words that represent the market or the scenario related to this research. It's important to remember that setting up the Context is optional: without it, the research will be collected normally, but it won't be as optimized.

Defining the Context

To define the Context, you need to include the terms that are engaged with the search. When considering the words, take into account what and how users post about the subject researched on the internet. Please write the same expression with some variables, and include singular and plural forms as necessary.

In this field, the terms define the research environment. It is important to focus on the research content and not add words or topics to the context that are not relevant to data collection.

After deciding which terms will be adopted, include each of them and then press "Enter" to add them to the Research Configuration.

Example: Let's suppose the research aims to monitor the banking market in the country. Terms such as debit card, credit card, TED (electronic funds transfer), transfer, statement, and others may be part of the context.

Note: it is not possible to insert slash (/) and grave accent (`) characters in any of the fields of your research configuration.

Anything beyond the research objective is not part of the context. That's why the Context is marked as the research boundary.

You can also include terms composed of two or more words. For that, write the terms with spaces and press 'Enter'. "Artificial intelligence," for example, is written as it is used by users discussing the subject. You can also use specific operators for better results in data collection. We'll discuss these operators later in the text.

The Context also functions as a "disambiguator" for terms. If there are words in the search that have two distinct meanings, by placing a specific term within the Context, you indicate which of these meanings you want to assign to that expression. Therefore, it is essential to include terms related to your goal that can assist in collecting posts.

With the context set, let's now configure the Groups responsible for the research results.

How do Groups work?

When creating a research, we need to consider the expressions that are part of the research universe. The collection of these terms - found in posts, comments, shares, and other social media and blog interactions - will be performed by the Groups. For this process to be successful, include the words you would like to collect in the Groups. The image below indicates that the entered terms will be sought (within the limitations of each network's APIs) based on the established configuration.

Notes:

It is important to emphasize that both Context and Group are responsible for collecting the publications. However, the Context can complement the configuration and is therefore optional, whereas the Group is mandatory.
Links are not considered in the classification of descriptors (terms).
Special characters (!@#$%^&*) are ignored for matching unless applied together with the "exactly:" operator.

Example:

Attention! When your search consists of two or more terms, the collection will return two possibilities: publications that have the terms separated as they were registered; or that ignore the spaces between the terms.

Example:

If your intention is to collect publications that have the words "Casa S" in the publication text, the system may not recognize the difference with the space between the terms and may recognize it in this way:

In other words, ignoring the existing space. If your need is to collect only publications with the words separated (as entered in the search), use the "exactly:" operator, detailed in the guide. This recommendation also applies to words with accents, as the groups do not differentiate accentuation and other graphical signs such as cedilla in the terms entered.

Just like in Context, you should type each term and then press "Enter." You can also add compound terms, as well as operators that direct the collection of publications.

You can have one or more Groups in the same research. Each inserted term functions as an individual search engine. If it's necessary to associate a term with another term existing in the Context, these searches will respect what is within the Context (if it's properly configured).

Although this relationship between Context and Group is recommended, it's an optional process: Groups can function independently of the Context.

Operators and Context

We already know that it's possible to use search operators for specific research functions. In this regard, the "context:" operator has a direct connection with the previously configured Context. By using this feature, the content present in the Context starts to determine the collections along with other terms of interest to the Group.

Example: If the term "game" is included in a Group, any item containing this word on social media, websites, or blogs will be collected, regardless of the word's meaning: When we talk about "game," we can discuss sports, bed games, cookware games, tabletop games, and various others.

Conversely, if the term "basketball" is within the Context and we apply the operator "context:game" in the Group, we are specifying that only publications containing both the terms "game" and "basketball" are of interest for collection. Thus, a publication with the word "game" and another word that isn't basketball will not be collected.

Continuing from the previous example: if you add the term "game" to a Group in your research, you authorize any publication on websites and social networks that are part of the STILINGUE data collection to be included in the research. This condition applies to words that are trending on the internet as well as more specific terms.

Therefore, it is advisable to specify, exclude, and add other functions to the terms to be collected using search operators.

Descriptor Suggestions

Add similar words within the Context, Group, and Themes fields based on terms related by STILINGUE's Artificial Intelligence and grammatical inflections.

Suggested Groups

Another possibility offered by STILINGUE's Artificial Intelligence is to use the Suggested Groups, a feature that automatically adds descriptors and profiles related to your brand (or a competitor's brand), similar to the Suggested Themes. With this feature, you can further optimize the time invested in Search Configuration and strategically create Groups based on the brands of your interest.

The foundation of the Suggested Groups is a dictionary of inserted brands that is constantly updated by the STILINGUE Machine Teachers team, along with analyses of previous system searches. These searches are interpreted by our AI and form the basis of the suggestions presented in this area.

Include the desired brand name in the group title so that related options are displayed. For "Orgânico" as descriptors, "Perfis" for proprietary profiles, and "Orgânico + Perfis" for both options. See the step-by-step in the image below:

Important! Initially, it will be necessary to insert the name of the "master brand" , for effective term suggestions. Therefore, instead of entering "Ruffles" as a term, it is necessary to enter "Elma Chips" as it is the main brand.

The included terms can be edited or deleted as needed. This means you can supplement the suggested group with other terms of interest if necessary.

However, it is important to highlight that anything manually inserted may be deleted if another suggested group is selected in place of the current edit. If this action is performed, the following alert message will be displayed:

Note: If we use quotation marks “ ”, the terms will be collected in the exact order specified.

Example: "customer service" && phone

This will classify the text that contains the term customer service AND phone, in that exact order. In other words, if it only has "service", "to the customer", or just "customer", it will not be collected. It must be EXACTLY "customer service" as the initial term.

This applies to both TOPIC and GROUP, along with the operators.

For more information, visit the discussion on the subject at our community or videos on our channel. 😃

Related articles