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Instagram Business Discovery

  • Updated

Index:

  1. Introduction
  2. Collect

 

Introduction

Understand how Instagram monitoring is done on your STILINGUE platform.

Business Discovery is a feature developed by Instagram to monitor business profiles and creator profiles on the Instagram social network. Business profiles are characterized by a set of tools that make it easier for companies to have a commercial profile within the network, allowing them to run ads, access metrics data, and monitor page performance.

Creators, on the other hand, represent another account type created to encompass influencers, public figures, and content producers in general. Similar to the profiles created for businesses, this account type distinguishes itself from others, as it is tailored for content creators within Instagram.

Custom Services: need help setting up your research? We can assist you! Our team of experts is ready to assist you. Contact your STILINGUE account manager to gain access to this and several other services.

 

 

Collect

Using STILINGUE, it is possible to collect posts from any business or creator profile, just as it is done in hashtag-based collection. 

There is a limit of 30 profiles to be monitored for each Instagram Business (or Instagram Creator) proprietary page (URL) connected to the search. Therefore, if you have a connected Business or Creator account in STILINGUE, you will be able to monitor 30 Instagram profiles. If you have two pages, it will be 60 profiles, and so on. 

Note: This monitoring applies only to the posts of a business or creator profile. All posts from this profile can be collected in the search, but this collection does not include the comments on the post. 

 As with other social networks in the "Add Profiles to Search" section, when registering an Instagram account, the system will monitor the posts of that profile, but will only collect those posts that mention any of the terms registered in the Search Configuration groups.

To learn how to collect all posts from the profile, access the guide that explains the Instagram Business Discovery configuration.

Currently, we have 3 sources for collecting Instagram posts:

  1. Via hashtags;
  2. Via business discovery (profiles set up in Edit Search);
  3. Via business discovery (profiles existing in the Influencer Center database).

Only users retrieved from publications in the third topic (profiles existing in the Central Influencers database) are added to the user metrics and their publications update queue. It's worth noting that collecting posts from profiles registered in the Edit Research tool does not add the posts to the metrics update queue due to compliance reasons, as the same metrics update queue is used for collecting data from all clients. If a post is added, it can be added to all searches as long as it matches the configuration, which cannot happen in this collection, which must be restricted to the account in which the profile was registered.

Instagram Business Discovery does not require the profile being monitored to be connected to the search (My Connections). However, to ensure monitoring, it is necessary for the dashboard to have at least one Instagram Business profile connected to STILINGUE, in order to use tokens and activate the collection of posts from the desired profile. 

The proprietary page of Business Discovery needs to be connected to STILINGUE and have a valid connection (without authentication failure):

 

 

To learn how to set up your Instagram Business Discovery monitoring, check out our setup guide here. 

 

For more information, visit the discussion on the subject at our community or videos on our channel. 😃

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