Skip to main content

Zoom - Listening

  • Updated

Index:

  1. How to access
  2. Practical examples
  3. Zoom Elements - Listening
  4. Division and distribution



See how to deepen your analyses by clicking on the Listening graphs.

Zoom is a feature available in various modules of the STILINGUE platform, allowing you to explore a specific segment of Listening in more detail to find relevant data for publication analysis. 

How to access

By clicking on one of the system's graphs, you can view various information such as channels with the highest number of publications, related terms, top publishers, sentiment distribution, among others. 

While graphs in areas like Overview and Discoveries provide a holistic view (based on the chosen filter), zoom offers a more in-depth cut of this graph, bringing together key data related to a specific Group or sentiment, for example. 

Practical examples

When accessing the Overview within the Summary Module, you can click on segments of the graphs to open the zoom with more information about that segment:

 

The Related terms, within Discoveries, also allows zooming in to analyze the terms displayed in the graph:

 

You can also access this option in the Publication Filter, present in the Wall and other areas of Listening. When setting the filter parameters (or opting for saved filters), click on the Zoom button located in the bottom corner, next to Apply:

Zoom Elements - Listening

Now, let's look at the details about the elements that make up this functionality. Within the Zoom screen, we can divide the information as follows:

 

Initial analysis 

1. Posts

Total number of publications according to the Zoom selection. Hover over the number to see more details about the analyzed volume.

2. Interactions

Sum of verified interactions in Zoom selection. Hovering over the number allows you to visualize the distribution by interaction (likes, comments, and shares).

3. Total people

Count of users who made posts.

4. Potential Reach

This metric is equivalent to 20% of the sum of followers of the social media profiles in the sample.

5. Sort with current filter

This feature opens a new page in the Sort area based on the current Zoom filter settings. Depending on the chart, it may not be possible to open Sort.

6. Export Report

Allows downloading the Zoom report as a PDF file.

7. Instant Filters

Click the icon to create a new filter parameter, which will be displayed within Zoom.

8. Return to initial zoom

Within Zoom, at any time, you can click on the charts for an even more specific analysis. To return to the initial zoom, simply click on this icon.

9. Date range 

Indicates the time interval of the analyzed cut in Zoom.

10. Evolution over time

Shows the movement of publications over time, based on the selected dates in the filter. Click on the icon in the top right corner to export the chart as a file in the options: PNG, JPEG, PDF, SVG, CSV, or XLS.

Division and distribution

1. Representativeness in research

Displays the division of publications by channel within Zoom. For each channel, the number of unique users (people mentioned) and the total number of publications within the filter are shown.

By clicking on one of the listed social networks, Zoom will display information only about that network.

Note: The number of people mentioned is the total number of users whose publications were collected within the search/filter, on each social network. The total number of publications is the number of individual publications. This number of publications is higher precisely because each user can post more than once on a specific topic.

2. Distribution by

This series of charts shows the distribution of publications by:

  • Gender
  • Interest
  • sentiment 
  • device

3. Related Terms

Displays the connections between highlighted terms in publications. Use the arrows to navigate the graph, which can also be exported in JPG format.

4. Top Publishers

Shows the top users (based on AAA STILINGUE Ranking) who made publications during the analyzed period.

5. Wall 

 This area functions similarly to the Publication Wall in the Listening section. In this way, it is possible to organize publications according to different parameters, make annotations, access the user's Influencer Dossier, and perform other actions. Refer to the guides on the Publication Wall for more details.


For more information, visit the discussion on the subject at our community or videos on our channel. 😃

Related articles