Initial analysis of Facebook - Comparing Fanpages – Blip | Blip Help

Index:

Analyze the performance of your competitor's pages to compare with your results. Within STILINGUE's Proprietary Metrics, you can compare your page's engagement with your competitors and obtain information to generate insights.

To access, go to the sidebar menu and locate "Comparing Fanpages":

Comparing Fanpages

Important! When registering a competitor's page in the Comparing Fanpages section, the collection of publications will be counted according to your plan limit within Listening.

1. Add fanpages

Start the comparison by entering the page's name exactly as it appears on the social network. You can compare your page with more than one competitor's page.

Note: When adding a competitor's page to your research, the 100 latest publications from the last 30 days will be brought in through retroactive collection.

Attention! When connecting a brand's proprietary page to the platform, make sure that this page is not added to this Comparing Fanpages section. If it is, the insights metrics (metrics of views, reach, etc.) will no longer be updated because they are part of the proprietary collection flow, and as long as your page is registered in the Comparing Fanpages section, this collection is interrupted. To work around this issue, simply remove the Comparar Fanpages brand itself. If necessary, you can add it back later.

2. Manage fanpages

Review the selected pages in the list.

3. Filters

You have the option to save filters with the selected pages. To do this, simply save the filter with the desired name and locate it later in the same area.

3.1 Sort by names

Select the filter names in alphabetical order.

3.2 Save filter

Save the filter with the pages you previously chose.

After selecting the pages, it's time to start the comparison. To do this, click the "compare" button:

Competition Radar

This chart presents the results of:

1. Number of publications

Number of organic publications, does not include ads.

2. Total interactions

The sum of likes + comments + shares

Note: In addition to likes, you have access to all reactions made on the publications during the period.

3. Response rate

Percentage of page responses in comments on posts and visitor posts. Only responses, does not include comments.

4. Interaction rate

The calculation for this metric is:

(Total interactions / number of posts) x (1/number of fans).

5. Weighted Interaction Rate

The calculation for this metric is:

(Shares x 2 + Comments x 1.5 + Likes) / Posts / Number of Fans.

6. Average PTAT

Average value of "People Talking About" on Facebook normalized by the number of fans.

7. Fans

Number of page fans.

8. Fan Growth Rate

Percentage of fans that have grown compared to the last month.

Comparison by Interaction Volume

You have the option to view this graph as a table, and choose daily, weekly, or monthly data.

1. Interaction Volume

Sum of reactions, likes, and shares.

2. Pages

Names of the pages that are being compared to each other.

Comparison by Publication Volume

1. Publications Volume

Number of publications made within the date range specified by the filter.

2. Pages

Names of the pages that are being compared to each other.

To find out about the other charts in this area, visit the guide and check out the second part.

For more information, visit the discussion on the subject at our community or videos on our channel. 😃

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