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Organic vs. Paid - Facebook

  • Updated

Index:

  1. Impressions 
  2. Organic vs. Paid Graph 
  3. Table 

 

Compare the impressions of two different types of posts on your own page: organic and paid.

The Proprietary Metrics section gathers pages from your brand across various social networks connected to STILINGUE. This enables daily analyses to understand more about engagement and allows you to generate insights from graphs. 

In the sidebar, click on "Organic vs. Paid" under the Post Analysis section:

 

 

Impressions 

Before analyzing the graph, it's important to understand what impressions are. The concept of impressions is related to the number of times content from your page or about it appears on a user's screen. This number is counted as one impression. 

 

Organic vs. Paid Graph 

In this graph, you can compare the impressions made by the two types of posts within the selected period. 

1. Chart period 

Select how you want to view the period information on the chart: daily, weekly, and monthly.

2. Export chart 

Export only the chart image or choose another format below. You can also view export fields, divided by chart criteria. 

3. Reload card

Update the chart information so that the most recent data is displayed. 

4. Export Button 

Export the chart by choosing between the image and various formats. 

5. Organic Impressions

Number of times an organic post appeared on the user's screen. This graph considers only the filter period during which the posts were made, regardless of when the impression occurred. 

6. Paid Impressions

Number of times a paid or boosted post appeared on the user's screen. This graph considers only the filter period during which the posts were made, regardless of when the impression occurred. 

Note: the caption can be disabled, displaying only the data you find relevant at the moment. Just click on the caption criteria, it will turn gray, and the other points will be highlighted. 

Zoom

You can click on any point on the graph and be redirected to Zoom. This action will zoom in on the graph data, showing detailed information. 

Table 

1. Export

Export the content in CSV format through the table. 

2. Show

You can choose to view between 5 and 100 pieces of data at once. 

3. Search 

Search for the numbers presented on the graph using the field.

 

For more information, visit the discussion on the subject at our community or videos on our channel. 😃

 

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