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Publications x Interactions - Facebook

  • Updated

Index:

  1. Publications x Interactions Chart 
  2. Zoom
  3. Table

 

Compare organic and paid posts on your page and analyze the interactions on each one. When accessing Proprietary Metrics, you will find charts that can assist in your analysis of the content published on social media. 

To access, go to Publications x Interactions, on my side: 

 

 

Publications x Interactions Chart 

 

1. Chart period 

Visualize the graph data by selecting whether the information appears per day, week, or month. 

2. Export Report 

Export the charts and the table with the results. Here, it is also possible to export the table separately.

3. Reload card

Refresh the chart information so that the most recent data is displayed. 

4. Export Button 

Export the chart by choosing between the image and various formats. 

5. Posts on Timeline

Organic posts that appear on the timeline of the platform user, without boosting. 

6. Interactions Timeline

Quantity of reactions (like, love, among others), comments, and shares made organically on posts. 

Note: the quantity of interactions considers the total number of reactions, instead of counting only likes on posts.

7. Dark Posts

The dark post represents a type of paid post within the social network itself that is sent/displayed to a specific group of users. This same post does not appear on the timeline of other pages and profiles, as it has been targeted.

8. Interactions Dark Posts 

Sum of interactions (reactions + comments + shares) made on paid posts. 

Note:  the caption can be deactivated, displaying only the data you consider relevant at the moment. By clicking on the legend criteria, it turns gray, and the other points are highlighted. 

 

 

Zoom

You can click on any point on the graph and be redirected to Zoom. This area will enlarge and show the graph's data in detail. 

 

 

Table 

 

 

1. Export

Export the content in CSV format through the table. 

2. Show

You can choose to view between 5 and 100 pieces of data at once. 

3. Search 

Search for the numbers presented on the graph using the field.

 

For more information, visit the discussion on the subject at our community or videos on our channel. 😃

 

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