Index:
Compare organic and paid posts on your page and analyze the interactions on each one. When accessing Proprietary Metrics, you will find charts that can assist in your analysis of the content published on social media.
To access, go to Publications x Interactions, on my side:
Publications x Interactions Chart
1. Chart period
Visualize the graph data by selecting whether the information appears per day, week, or month.
2. Export Report
Export the charts and the table with the results. Here, it is also possible to export the table separately.
3. Reload card
Refresh the chart information so that the most recent data is displayed.
4. Export Button
Export the chart by choosing between the image and various formats.
5. Posts on Timeline
Organic posts that appear on the timeline of the platform user, without boosting.
6. Interactions Timeline
Quantity of reactions (like, love, among others), comments, and shares made organically on posts.
Note: the quantity of interactions considers the total number of reactions, instead of counting only likes on posts.
7. Dark Posts
The dark post represents a type of paid post within the social network itself that is sent/displayed to a specific group of users. This same post does not appear on the timeline of other pages and profiles, as it has been targeted.
8. Interactions Dark Posts
Sum of interactions (reactions + comments + shares) made on paid posts.
Note: the caption can be deactivated, displaying only the data you consider relevant at the moment. By clicking on the legend criteria, it turns gray, and the other points are highlighted.
Zoom
You can click on any point on the graph and be redirected to Zoom. This area will enlarge and show the graph's data in detail.
Table
1. Export
Export the content in CSV format through the table.
2. Show
You can choose to view between 5 and 100 pieces of data at once.
3. Search
Search for the numbers presented on the graph using the field.
For more information, visit the discussion on the subject at our community or videos on our channel. 😃