What are Brand Hashtags?

A Brand Hashtag are tags used by brands to encourage users to generate and share content using that hashtag. This strategy helps promote engagement, expand reach, and increase brand recognition through organic and community-driven participation on the platform.   

Limitations of Brand Hashtags 

1. For the collection of Brand Hashtags, the connected account must be a Business account

2. There will be a limit of 50 Hashtags per connected TikTok account. If in a search there is more than one connected TikTok account, each of them will have 50 connected hashtags. 

3. After inserting a hashtag, it takes 24 hours to start being monitored. 

4. After inserting a hashtag, it can only be deleted after 7 days.   

For a Brand Hashtag to be valid, it:

1. Needs to be related to the brand's business;

2. Must have at least 3 posts in the last 90 days, 

   • Whether they are made by the brand itself;

   • Posts from other users mentioning the brand and adding some hashtags.   

How to add Hashtags 

In the Search Setup, there is a new section called “Manage hashtags for TikTok search”.   

If you do not have any connected TikTok account, the Connect new TikTok account button will lead to connection management.

In the “TikTok Account” selector, the connected pages will be listed. 

Once the page is selected, the hashtags will appear in the “Hashtag” selector.   

Simply choose the hashtag in the selector and click Add.

The first time a hashtag is added, a message will appear explaining the addition and deletion rules. After confirming the understanding of the message, the “Confirm” button will be enabled.

If you no longer want to see the message before adding the hashtag, simply select the option “Do not show this message again”.   

Thus, the hashtag will appear in the Active Hashtags list.   

To fully enable the hashtags, it is necessary to save the search, re-processing or not re-processing the dashboard.

After 24 hours, posts containing the registered hashtags will begin to be collected.

Tip: the hashtag identified in the post will appear in the tags list.   

After the inclusion of the hashtags and as long as they are enabled, there is, indeed, retroactive data collection. This retroactive process can occur in two scenarios: 

• Collection of all posts that used the hashtag in the last 90 days; 

or 

• Collection of up to 1,000 posts containing the hashtag, even if this volume does not cover the full 90 days.

Why don't hashtags appear for monitoring? 

The list of Hashtags available for monitoring are made available by TikTok itself.   

Remove Hashtags 

To remove hashtags, you must click on a hashtag in the “Active hashtags” section within the “Manage hashtags for TikTok search” section and click the “Remove” button.   

Then, save the search.

If the hashtag was added less than 7 days ago, it will not be possible to remove it.

For more information, visit the discussion on the subject at our community or videos on our channel. 😃